Last Updated: 20/05/2025

Introduction

At Bark, Bath & Beyond, I take your privacy seriously. This policy explains how I collect, use, share and protect your personal data when you visit my website or book my mobile dog grooming services. It also explains how I use cookies and similar tracking technologies.

Data Controller

Bark, Bath & Beyond

11 Diana Close, Geoge Green

ashleigh@barkbathbeyond.net

07958937466

Personal Data I Collect

1. Contact & Identity

   Name, postal address, email address, telephone number

2. Pet Details

   Dogs name, breed, age, health/behaviour notes

3. Booking & Payment

   An appointment date/time, services requested, payment method, payment confirmation

4. Website Usage

   IP address, browser type, pages visited, referring/exiting pages, time stamps (via cookies/analytics)

How I Use Your Data

Service Delivery: to confirm, manage and carry out your grooming appointments

Communications: to send booking confirmations, reminders, invoices and essential service updates

Improvements & Analytics: to understand how you use the website and improve user experience

Marketing (only if you consent): to send you occasional news, tips and offers

Legal Basis for Processing

Contractual Necessity: processing your booking and payment information is necessary to fulfil our agreement

Consent: where you have opted in to marketing emails or non-essential cookies

Legitimate Interests: for website analytics, service improvement, fraud prevention and direct communications about your appointments.

Data Sharing & Third Party Processors

I may share your data with:

Payment Processors (e.g. Stripe, PayPal) for secure transaction handling

Appointment Management Software

I use a third party app (e.g. DaySmartPet, Savvy) to schedule and manage all bookings and client records

How it works: I enter your name, contact details, pet information and appointment requests directly into the app - it is not customer facing for you to self book

The software provider processes this data on my behalf under strict confidentiality and is not permitted to use it for their own marketing

Website Analytics (e.g. Google Analytics) to track site performance and improve user experience

Legal or Regulatory Authorities, if required by law

All processors act on my instructions and are bound by data-protection obligations.

Data Retention

Booking & Service Records: retained for up to 7 years (to comply with tax and business records requirements)

Marketing Consents: retained until you withdraw consent

Analytics Data: aggregated or anonymised after 26 months

Your Rights

Under the UK GDPR, you have the right to:

• Access and receive a copy of your personal data

• Rectify inaccurate or incomplete data

• Erase your data (“right to be forgotten”) in certain circumstances

• Restrict or object to processing

• Receive your data in a portable format

• Withdraw consent at any time(e.g. for marketing emails or cookies)

To exercise any of these rights, contact me at ashleigh@barkbathbeyond.net

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

Security

I implement appropriate technical and organisational measures to protect your data from authorised access, loss or alteration. My website uses HTTPS encryption

Changes to This Policy

I may update this policy from time to time. Any changes will be posted here with a revised “Last Updated” date. Please review periodically.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you use it.

Types of Cookies I Use

1. Strictly Necessary Cookies

• Purpose: Enable core website functions such as keeping you logged in during a session or remembering that you’ve accepted the cookie banner

• Examples: Session identifiers for the booking form and security tokens

• Duration: Only for the length of your browsing session (they expire when you close your browser)

  2. Performance & Analytics Cookies

• Purpose: Collect anonymous data about how visitors use the site - pages viewed, time of page, referral source - to help me improve content and navigation

• Examples: _ga, _gid from Google Analytics

• Duration: ga lasts up to 2 years; _gid lasts 24 hours

  3. Functional Cookies

• Purpose: Remember choices you make (such as preferred language or cookie-consent settings) so the site can provide a more personalised experience

• Examples: Language preference flags, cookie-consent preferences

• Duration: Typically up to 1 year

  4. Marketing & Tracking Cookies

• Purpose: Track visitors across websites to understand ad performance and show you more relevant promotions

• Examples: Facebook Pixels _ fbp, Google AdWords remarketing tags

• Duration: Usuallu up to 90 days, depending on the provider

Third Party Cookies

Some cookies - for analytics or marketing - are set by third parties (e.g. Google, Facebook). Their use is governed by their own privacy policies and you may manage or opt out of them via the providers’ settings or your browser.

Your Choices

• Cookie Banner: On your first visit you’ll see a banner explaining these categories and asking your consent for Performance, Functional, and Marketing Cookies.

• Manage Cookies: Click the “Cookie Settings” link in the footer to adjust which categories you allow.

• Browser Controls: You can disable or delete cookies any time via your browser privacy settings. (See all about cookies.org for guidance.)

If you disable cookies:

Strictly Necessary cookies will still run (so essential features work), but disabling Performance or Marketing cookies may limit certain site enhancements and analytics - driven improvements.